What is meant by "AUTOMAGIC"? What is the advantage of the AUTOMAGIC gearshift?

AUTOMAGIC is a combination of automatic and magic. The internal hub gear automatically shifts at 7mph from the low to high gear, which seems pretty magical, especially for children! This allows young Riders between 4 and 6 the chance to shift into high gear, without the responsibility of learning how to use a manual gear shifter just yet.